Highlights
- Whitens and polishes
- Freshens breath
- Invigorating mint flavour
Bamboo is famous for its strong fibers and silica and in this toothpaste, these fibers, combined with purified Sea Salt, gently scrub teeth for a clean, bright smile.
Bamboo powder replaces silica as the abrasive agent in this formulation, leading to a gentle whitening experience (<70 RDA). Bamboo is an ingredient with a rich heritage in oral care and an emerging e-commerce presence, but no representation in brick & mortar stores yet. This unique product offers an opportunity for incremental category growth.
To Use: Apply directly to toothbrush and brush as usual.
Recommended For: A natural, fluoride-free toothpaste to whiten teeth and improve oral health.
glycerin, xylitol, calcium carbonate, water/eau, lauryl glucoside, bambusa arundinacea stem powder, stevia rebaudiana leaf/stem extract, xanthan gum, flavor/arôme, sodium bicarbonate, sodium cocoyl glutamate, disodium cocoyl glutamate, menthol*, sea salt^, zinc citrate, sodium chloride, thymol, melia azadirachta leaf extract*, punica granatum fruit extract*, embelia ribes fruit extract*, terminalia chebula fruit extract*, terminalia bellerica fruit extract*, phyllanthus emblica fruit extract*, acacia arabica stem bark extract*. *ORGANIC ^Processed in Bamboo Stem